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| Mini-Campain |
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For the advertising campaign launching the new MINI car in UK, Nawrocki Alpin team toured Great Britain and Belfast. The nationwide promotion used banners with tree-dimensional objects, assembled on buildings of up to 70 meters high. Using alpine rope technique we mounted and installed live-sized models of the car. Hiring the work of our industrial climbers, instead of conventional and cost intensive access methods, minimized the costs of the whole campaign. |
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Realization: |
UK, August to November 2001 and June 2003. |
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